Utilize este identificador para referenciar este registo: http://hdl.handle.net/10884/1437
Título: Value Creation in Volatile Economies
Autores: Dias, Álvaro Lopes
Dutschke, Georg
Palavras-chave: Value creation
Communities barriers
Volatile economies
Data: 2019
Editora: IGI Global
Citação: Dias, A. L.; Dutschke, G. (2018). Value Creation in Volatile Economies. In J. Carvalho, & E. Sabino (Eds.), Strategy and Superior Performance of Micro and Small Businesses in Volatile Economies (pp. 18-31). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-7888-8.ch002
Resumo: This chapter presents in a simplified way that communities in volatile economies can create value through the identification, valorization, and operationalization of knowledge, traditions, and other cultural dimensions, many of them in the domain of tacit knowledge, available in the minds of people and community shared value. Through a cycle of identification of local knowledge, it is possible to begin the whole process, which necessarily passes through the cooperation between the various local actors. In a third phase, it is essential to structure the positioning, which represents the conceptual dimension concerning the way the community intends to present itself to the market. Next, it is essential to structure this offer, promoting value creation and capture. As such, the community should value their products or services by enhancing local knowledge and taking value creation initiatives in favor of local development (value capture).
URI: http://hdl.handle.net/10884/1437
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