http://hdl.handle.net/10884/166 2026-04-09T07:55:16Z 2026-04-09T07:55:16Z Monteiro, Ana Cristina Gomes http://hdl.handle.net/10884/1660 2024-09-25T02:00:46Z 2014-02-01T00:00:00Z

Title: New Age Authors: Monteiro, Ana Cristina Gomes Abstract: Este plano de marketing é um projeto final de curso da licenciatura de Marketing e Comunicação Empresarial da Universidade Atlântica. O plano foi desenvolvido tendo sempre em conta a realidade da nossa população com mais de 65 anos (3ª idade) e com as especificações de lares e centros de dia. Ao longo deste plano de marketing foram aplicados vários conceitos teóricos apreendidos em aula, ao longo da licenciatura. Este plano de marketing foi criado para uma empresa fictícia, a New Age, mas a sustentabilidade financeira deste projeto está garantida. A New Age procura satisfazer os cuidados de beleza e bem-estar das pessoas com amis de 65 dias de ambos os sexos, que vivam em lares ou frequentem centros de dia no Concelho de Oeiras.

2014-02-01T00:00:00Z Jacobshon, Lia Dutschke, Georg Combadão, Jaime Gomes, Jorge Caiado http://hdl.handle.net/10884/1462 2019-12-14T03:00:44Z 2015-01-01T00:00:00Z

Title: The importance of Professional Happiness on Patient Satisfaction. The case of physiotherapy professionals. Authors: Jacobshon, Lia; Dutschke, Georg; Combadão, Jaime; Gomes, Jorge Caiado Abstract: In recent years research on organizational happiness has been increasing but instruments to measure happiness at work, considering organizational factors, are scarce. This study aims to validate a scale to measure organizational happiness among physiotherapists and its relationship with patient satisfaction. For that we will implement an Organizational Happiness Scale to physiotherapists and the Physical Therapy Patient Satisfaction Questionnaire to their patients. At the end two major outcomes will be achievable: (i) the study of validation and reliability of a happiness organizational scale to be used among physiotherapist and, (ii) to understand if happiest physiotherapists have more satisfied patients. Previous research demonstrates the positive impact of satisfaction on patient rehabilitation. This study will provide knew knowledge on the contribution of a happy physiotherapist professional for that.

2015-01-01T00:00:00Z Jacobshon, Lia Dutschke, Georg Caiado Gomes, J. Combadão, Jaime Guillén, Carlos http://hdl.handle.net/10884/1461 2019-12-14T03:00:41Z 2015-01-01T00:00:00Z

Title: Health Care Professionals Happiness and Patient Satisfaction. The case of Physiotherapists Authors: Jacobshon, Lia; Dutschke, Georg; Caiado Gomes, J.; Combadão, Jaime; Guillén, Carlos Abstract: In recent years research on organizational happiness has been increasing but instruments to measure happiness at work, considering organizational factors, are scarce. Previous research demonstrates the positive impact of satisfaction on patient rehabilitation.

2015-01-01T00:00:00Z Dutschke, Georg Rosa, Carlos Alves Loureiro, Ana Casaca, Joaquim http://hdl.handle.net/10884/1460 2019-12-14T03:00:39Z 2015-10-01T00:00:00Z

Title: Developing a scale measuring Organizational Happiness for communication and information professionals: content analysis and exploratory factorial analyses Authors: Dutschke, Georg; Rosa, Carlos Alves; Loureiro, Ana; Casaca, Joaquim Abstract: Research on organizational happiness has been increasing in recent years but there is still need to develop instruments to measure happiness at work, considering organizational factors. These studies aim to start this work, proposing a scale to measure organizational happiness. We conducted two studies, following a cross validation approach. The first study, qualitative, by applying content analyses, aimed to identify the factors and variables considered essential to be happy within the organization. The sample in study 1 consisted of 969 active professionals from Human Resources Portuguese Association database. Based on the content analyses we developed a first questionnaire. Study 2 aimed to initiate the scale validation. The questionnaire developed in study 1 was answered by a second sample of 1336 active professionals. The exploratory analysis identified four first order factors. Next step will be to proceed with confirmatory factorial analysis to validate the model and propose a final scale.

2015-10-01T00:00:00Z